Blockbuster Appeal And C-Level Movie Stars.

The digital and “real” world are integrating.

We all have Googled someone. Put his name into the Google search box and hit enter.

And the results you find, influence your perception of the person. And your perception determines your attitude and communication style.

Blockbuster Appeal And C-Level Moviestars

This can be a good thing. This can be a bad thing. Basically, it just is.

The rise of social media, virtual teams and the Internet in general create a hybrid business environment in which what happens online influences your face-to-face interactions. And vice versa.

This hybrid environment is a scary space.

You act differently in the comfort of your living room than standing on the field in a stadium with a microphone in your hand.

If everything you say is recorded and permanently stored and accessible to anyone, well, that’s, uhm, something else.

You can see the benefits of your employees engaging online, spreading the message, but how do you make sure your employees are communicating topics that are beneficial for the overall goal of the company, and are not just wasting time?

If you recognize any of this, you can use a good metaphor.

Movies! Yeah.

Movies are a fantastic metaphor to describe the relationship between organizations (projects) and employees. Every great movie has a compelling story, one people really want to follow. Every great movie has a cast of actors that contribute to the story with their own specific properties.

In a hybrid world, stories are very important.

Workshops! Trailers.

For months I am working on this hush hush undercover stealth project. Two workshops. They address effective operation in a hybrid environment and are inspired by movies.

I will create some decent sales pages. With benefits and value propositions and arguments to take away any objections you might have. Half that page will talk about how much fun this experience will be.

For now. I have a trailer. Actually, I have two. To create anticipation.

Please read in a deep voice.

How To Give Your Organization Blockbuster Appeal.

Plot: “You run a professional organization. Your employees engage in social media to enhance the online presence and the brand. But you wonder what they have to say? Do we need rules? How do we make sure that… well… everything!?”

Become A C-Level Movie Star. Fame. Bling. Parking Space.

Plot: “You are a C-level professional. A manager. Team leader. You are looking to use social media to leverage your personal brand. You. A Brand. Wow. It is not just for the fame. Of course. Being more self-aware improves your communication skills. And skills are good. And parking space.”

If you are not into movies, I also have a services page that doesn’t talk about the big screen.

Ahhh. Building anticipation.