Tagged with: language • mental-models • personal branding • rituals
If two people have the same view of the their world, hold similar belief systems, in other words, have congruent mental models, they understand each other with ease.
Congruent mental models stimulate effective communication.

If you want to synchronize your model with that of your conversation partner, you are looking for clues about his believe system.
Words. Rituals. Behavior.
Communication becomes ineffective when you are just convincing the other about your beliefs, hammering on about your view of the world.
When you meet people where they are, instead of where you think they should be, communication becomes effective. When mental models get synchronized by understanding the model of the other, instead of enforcing your own, communication becomes real easy.
Personal branding, expressing what you are about, what you are thinking, is almost like a publication of your own mental model. It makes it easier for the other party to understand you. It makes it easier to synchronize mental models.
Using This In Your Project
When starting a project you can create a shared mental model among your team. It helps communication during the entire project.
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I like the idea of personality branding. I hope that we do not end up in a situation where “similar potteries break each other; at least w may avoid it this way”.
Well, the trick of personal branding is to be different from the rest, so it should not be a big risk.
But yeah, if everyone is doing the same brand, it loses its function.
Wittgenstein had a few words on this subject ( thinking alike). It also becomes apparent in reading James Joyce that you need not only common vocabulary, but common experience. Seems that everything that applies to PM also applies to most areas of communication.
@Ray: absolutely! thanks for bringing me on the track of James Joyce.