Challenges For Trust On A Global Scale

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My monthly column at TechTarget is up:

“But even when the (reputation) system is working properly, even when transparency makes sure people’s behavior will be noted around the globe, this doesn’t mean you can reap the benefits for your project or business. With a good reputation there is a lot to gain, but having a bad rep puts a lot at stake. So people will play things safe. They will create low-risk behavior, ultimately resulting in mediocrity…”

Read the entire column.

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2 Responses

  1. Craig says:

    Nice demo from Cisco. And no bugs!

    They make a claim that this is the first time this has been done, althought I recall U2 doing this 15 years ago on their tour.

  2. Bas says:

    Everything has been done before :) but it’s impressive nonetheless. Imagine what this can do for offices…. Never have to commute again!

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